Integrated Agribusiness Strategies for Ornamental Pigeon Farming: Linking Hobby-Based Livestock Systems with Sustainable Rural Economies
Keywords:
agribusiness integration, economic sustainability, hobby livestock, rural livelihoods, strategic planningAbstract
Hobby-based livestock enterprises, such as ornamental pigeon farming, are increasingly recognized for their potential contribution to rural economic diversification. Yet their development is often fragmented and poorly integrated into agribusiness systems. This study examines ornamental pigeon farming from an integrated agribusiness perspective to support sustainable rural economic development. A case-based analytical approach was applied using primary data collected through structured interviews and observations, complemented by secondary sources. An integrated agribusiness framework was employed by combining Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and Internal–External (IE) matrix analyses to assess internal capacities, external conditions, and strategic positioning. The findings indicate that ornamental pigeon farming possesses moderate-to-strong internal capacity and operates within an opportunity-dominant external environment. The combined IFE and EFE results place the enterprise in a growth-oriented strategic position, highlighting the relevance of proactive integrative development strategies. The results suggest that economic viability in hobby-based livestock systems is determined by the interaction between internal capabilities and external opportunities rather than isolated factors. Integrated agribusiness strategies can strengthen the role of ornamental pigeon farming as a viable, sustainable component of rural economic systems.
References
Adawy, A. M. G., & Abdel-Wareth, A. A. A. (2023). Productive performance and Nutritional of domesticated pigeons. Present status and future concerns. SVU-International Journal of Agricultural Sciences, 5(2), 160-167. https://doi.org/10.21608/svuijas.2023.226150.1305
Akbar, M., Rokana, E., Lokapirnasari, W. P., Safitri, E., & Winahyu, N. (2023). Manajemen Usaha Ternak Kelinci. Penerbit NEM.
Aldilla, D., Nuddin, A., Yusriadi, & Suherman. (2024). Strategi Pemberdayaan Wanita Tani Penyangga Ketahanan Pangan Perkotaan Melalui Program Pekarangan Pangan Lestari. Integrated and Sustainable Agriculture, 1(1), 1–11. Retrieved from https://journals.eduped.org/index.php/insagri/article/view/639
Alkhodary, D. (2023). Integrating sustainability into strategic management: A path towards long-term business success. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 8(4), 39. https://dialnet.unirioja.es/servlet/articulo?codigo=8956100
Amam, A., Luthfi, M., Prihatin, K. W., & Wankar, T. J. (2024). Driving factors for sustainable livestock development in Indonesia: Study on beef cattle commodities. In BIO Web of Conferences (Vol. 88, p. 00031). EDP Sciences. https://doi.org/10.1051/bioconf/20248800031
Anisah, A. L., Pradani, T., Yusuf, R., Dianawati, E., Saluby, W. S., Anggraeni, I., ... & Aziz, N. J. A. (2023). Pengantar bisnis. EDUPEDIA Publisher, 1-160. https://press.eduped.org/index.php/pedia/article/download/7/7
Borrelli, P., & Cibils, A. (2019). Rural depopulation and grassland management in Patagonia. In Grasslands (pp. 461-487). CRC Press. https://doi.org/10.1201/9780429187872-19
Borsellino, V., Schimmenti, E., & El Bilali, H. (2020). Agri-food markets towards sustainable patterns. Sustainability, 12(6), 2193. https://doi.org/10.3390/su12062193
Calado, R., Olivotto, I., Oliver, M. P., & Holt, G. J. (Eds.). (2017). Marine ornamental species aquaculture (Vol. 712). Hoboken, NJ, USA: Wiley Blackwell. DOI:10.1002/9781119169147
Chatterjee, S., & Datta, D. (2023). Entrepreneurial ability and development of micro enterprise. Arthaniti: Journal of Economic Theory and Practice, 22(1), 47-66. https://doi.org/10.1177/0976747920946405
Cheteni, P., & Mokhele, X. (2019). Small-scale livestock farmers’ participation in markets: Evidence from the land reform beneficiaries in the central Karoo, western Cape, South Africa. South African Journal of Agricultural Extension, 47(1), 118-136. https://www.ajol.info/index.php/sajae/article/view/185264
Chibanda, C., Agethen, K., Deblitz, C., Zimmer, Y., Almadani, M. I., Garming, H., ... & Lasner, T. (2020). The typical farm approach and its application by the Agri Benchmark network. Agriculture, 10(12), 646. https://doi.org/10.3390/agriculture10120646
Fatchurrasad, A. (2022). Sistem Informasi Manajemen Pencatatan Ternak Merpati Berbasis Website. STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer, 1(4), 30-38. https://doi.org/10.55123/storage.v1i4.1217
Fernando, Y., Jabbour, C. J. C., & Wah, W. X. (2019). Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance: does service capability matter?. Resources, conservation and recycling, 141, 8-20. https://doi.org/10.1016/j.resconrec.2018.09.031
Fisher, D. N., & McAdam, A. G. (2017). Social traits, social networks and evolutionary biology. Journal of Evolutionary Biology, 30(12), 2088-2103. https://doi.org/10.1111/jeb.13195
Fitriani, A., Alim, S., & Herlina, L. (2019). Strategi pengembangan usaha pemeliharaan ayam pelung di Kabupaten Cianjur. Jurnal Peternakan Indonesia (Indonesian Journal of Animal Science), 21(1), 34-50. https://doi.org/10.25077/jpi.21.1.34-50.2019
Hajar, Nurhapsa, & Mustafah, A. E. S. W. (2024). Strategi Pengembangan Usaha Ayam Arab di Baranti, Sidenreng Rappang dengan Pendekatan Matriks I-E. Integrated and Sustainable Agriculture, 1(1), 19–26. Retrieved from https://journals.eduped.org/index.php/insagri/article/view/1038
Halim, H., Suradi, A. R., & Ramli, F. (2024). Analisis Peran Modal Sosial dalam Pengembangan Agribisnis Sayuran Dataran Tinggi di Kabupaten Gowa. Jurnal Riset Multidisiplin Agrisosco, 2(1), 38-43. https://doi.org/10.61316/jrma.v2i1.42
Himayaturrohmah, E. (2020). Model Pelatihan Kewirausahaan Berbasis Minat. Journal of Chemical Information and Modeling, 15(2). https://simlitbang.balitbangdiklat.net/assets_front/pdf/1607751196Model_Pelatihan_Kewirausahaan.pdf
Horton, P., Banwart, S. A., Brockington, D., Brown, G. W., Bruce, R., Cameron, D., ... & Jackson, P. (2017). An agenda for integrated system-wide interdisciplinary agri-food research. Food Security, 9(2), 195-210. https://doi.org/10.1007/s12571-017-0648-4
Josephson, P. R. (2020). Chicken: A history from farmyard to factory. John Wiley & Sons.
Kakembo, F., & Kakembo, G. B. (2021, April). Developing the Circular Economy in Uganda: Prospects for Academia-Public-Private-Partnerships. In Bode, Umuerri (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa–Conference Proceedings 2020 (pp. 74-90). https://doi.org/10.18418/978-3-96043-083-4_74
Kniazieva, T., Kolbushkin, Y., & Smerichevskiy, S. (2017). Method of strategic planning and management decision-making considering the life cycle theory. Baltic Journal of Economic Studies, 3(5), 175-182. https://dx.doi.org/10.30525/2256-0742/2017-3-5-175-182
Lacoste, S. (2016). Sustainable value co-creation in business networks. Industrial Marketing Management, 52, 151-162. https://doi.org/10.1016/j.indmarman.2015.05.018
Lahti, T., Wincent, J., & Parida, V. (2018). A definition and theoretical review of the circular economy, value creation, and sustainable business models: where are we now and where should research move in the future?. Sustainability, 10(8), 2799. https://doi.org/10.3390/su10082799
Leonidou, L. C., Christodoulides, P., Kyrgidou, L. P., & Palihawadana, D. (2017). Internal drivers and performance consequences of small firm green business strategy: The moderating role of external forces. Journal of business ethics, 140(3), 585-606. https://doi.org/10.1007/s10551-015-2670-9
Lüdeke-Freund, F., Rauter, R., Pedersen, E. R. G., & Nielsen, C. (2020). Sustainable value creation through business models: The what, the who and the how. Journal of Business Models, 8(3), 62-90. https://somaesthetics.aau.dk/index.php/JOBM/article/download/6510/5655
Ma, W., Sonobe, T., & Gong, B. (2024). Linking farmers to markets: Barriers, solutions, and policy options. Economic Analysis and Policy, 82, 1102-1112. https://doi.org/10.1016/j.eap.2024.05.005
Mabhaudhi, T., Hlahla, S., Chimonyo, V. G. P., Henriksson, R., Chibarabada, T. P., Murugani, V. G., ... & Chivenge, P. (2022). Diversity and diversification: ecosystem services derived from underutilized crops and their co-benefits for sustainable agricultural landscapes and resilient food systems in Africa. Frontiers in agronomy, 4, 859223. https://doi.org/10.3389/fagro.2022.859223
Maity, B., Das, T. K., Ganguly, B., & Pradhan, K. (2020). Pigeon rearing-an investment analysis for secondary income generation to farm women, landless, marginal and small farmers. Asian Journal of Agricultural Extension, Economics & Sociology, 38(6), 1-6. https://doi.org/10.9734/ajaees/2020/v38i630354
Mardiastuti, A., Mulyani, Y. A., Rinaldi, D., Rumblat, W., Dewi, L. K., Kaban, A., & Sastranegara, H. (2020, February). Synurbic avian species in greater Jakarta area, Indonesia. In IOP conference series: earth and environmental science (Vol. 457, No. 1, p. 012001). IOP Publishing. DOI: 10.1088/1755-1315/457/1/012001
Militzer, N., McLaws, M., Rozstalnyy, A., Li, Y., Dhingra, M., Auplish, A., ... & Heilmann, M. (2023). Characterising biosecurity initiatives globally to support the development of a progressive management pathway for terrestrial animals: a scoping review. Animals, 13(16), 2672. https://doi.org/10.3390/ani13162672
Nasiri, M., Saunila, M., Rantala, T., & Ukko, J. (2022). Sustainable innovation among small businesses: The role of digital orientation, the external environment, and company characteristics. Sustainable Development, 30(4), 703-712. https://doi.org/10.1002/sd.2267
Olabinjo, O., & Opatola, S. (2023). Agriculture: A pathway to create a sustainable economy. Turkish Journal of Agricultural Engineering Research, 4(2), 317-326. https://www.researchgate.net/publication/376946701_Agriculture_A_Pathway_to_Create_a_Sustainable_Economy
Pistorius, R., Bruil, J., & Vernooy, R. (2016). Access and benefit sharing of genetic resources. Making it work for family farmers. https://hdl.handle.net/10568/73348
Pitas, J. H. R. (2016). Birds of a feather? Exploring pigeons in Baltimore, Maryland. University of Maryland, Baltimore County.
Rantšo, T. A. (2016). Factors affecting performance/success of small-scale rural non-farm enterprises in Lesotho. Journal of Enterprising Communities: People and Places in the Global Economy, 10(3), 226-248. https://doi.org/10.1108/JEC-10-2014-0020
Rennu, M., Tomasberg, L., & Leete, A. (2018). From ‘heritage adepts’ to historical reconstructionists: Observations on contemporary Estonian male heritage-based artisanry. Journal of Ethnology and Folkloristics, 12(1), 21-48. DOI: 10.2478/jef-2018-0003
Santoso, R. T. P. B., Junaedi, I. W. R., Priyanto, S. H., & Santoso, D. S. S. (2021). Creating a startup at a University by using Shane’s theory and the entrepreneural learning model: a narrative method. Journal of Innovation and Entrepreneurship, 10(1), 21. https://doi.org/10.1186/s13731-021-00162-8
Shyam, C. S., Shekhawat, K., Rathore, S. S., Babu, S., Singh, R. K., Upadhyay, P. K., ... & Singh, V. K. (2023). Development of integrated farming system model—A step towards achieving biodiverse, resilient and productive green economy in agriculture for small holdings in India. Agronomy, 13(4), 955. https://doi.org/10.3390/agronomy13040955
Sitaula, B. K., Žurovec, O., Luitel, B. C., Parker, A., & Lal, R. (2020). Need for personal transformations in a changing climate: reflections on environmental change and climate-smart agriculture in Africa. In Climate impacts on agricultural and natural resource sustainability in Africa (pp. 347-370). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-37537-9_21
Sloggett, J. N. (2019). The Potential Contribution of Mobile Processing Services to Food. Annals of Public and Cooperative Economics, 457, 474.
Sudarwani, M. M. (2016). A Study On The Visual Character Of Mantran Wetan In Magelang, Indonesia. International Journal of Technology Enhancements and Emerging Engineering Research, 4(1), 5-9.
Sutanto, A. (2022). Strategi Mengembangkan Agribisnis Dengan Canvas Model (Vol. 1). UMMPress.
Therond, O., Duru, M., Roger-Estrade, J., & Richard, G. (2017). A new analytical framework of farming system and agriculture model diversities. A review. Agronomy for sustainable development, 37(3), 21. https://doi.org/10.1007/s13593-017-0429-7
Tim, Y., Cui, L., & Sheng, Z. (2021). Digital resilience: How rural communities leapfrogged into sustainable development. Information Systems Journal, 31(2), 323-345. https://doi.org/10.1111/isj.12312
Wang, S., Lin, B., & Yun, Y. (2019). The Current Situation of Special Economic Animal Breeding and the Planning and Construction of Investment Service System under the Revitalization of Rural Industry. Revista Científica de la Facultad de Ciencias Veterinarias, 29(5), 1364-1373. https://link.gale.com/apps/doc/A624690462/IFME?u=anon~3b5c9f31&sid=googleScholar&xid=34b4308a
Whiston, K. (2017). Pigeon geographies: aesthetics, organisation, and athleticism in British pigeon fancying, c. 1850-1939 (Doctoral dissertation, University of Nottingham). https://eprints.nottingham.ac.uk/46605/
Wibowo, B. (2016). Dinamika kinerja agribisnis ayam lokal di Indonesia. Wartazoa, 26(4), 191-202. http://dx.doi.org/10.14334/wartazoa.v26i4.1398
Xie, L., Luo, B., & Zhong, W. (2021). How are smallholder farmers involved in digital agriculture in developing countries: a case study from China. Land, 10(3), 245. https://doi.org/10.3390/land10030245
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Sulfikar Affandy, Darmawan, Suherman
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
