PENGUATAN MEDIA SOSIAL DALAM PENGEMBANGAN PEMASARAN UMKM KEDAI PAK BAGUS Indonesia

Abstract

This community service program aims to harness the power of social media, especially Instagram, to encourage the development and expansion of Micro, Small and Medium Enterprises (MSMEs). Focusing on Kedai Pak Bagus, the program involves providing support and guidance for effective social media management, emphasizing marketing development as a key strategy. The aim is to demonstrate the tangible benefits of using platforms like Instagram for MSMEs, and highlight the important role social media plays in advancing business ventures.