Geospatial-Based Mapping of Socio-Economic Conditions and Potential of Bulangan Barat Village, Pegantenan Sub-District
Isi Artikel Utama
Abstrak
Bulangan Barat Village, located in Pegantenan District, has rich natural and agricultural potential and adequate land and water resources. However, the utilization of this potential has not been maximized due to several factors, including educational trends, technology utilization, community involvement, and social and economic factors. This community service activity aims to map the socio-economic conditions and potential of the village community and identify problems and needs based on the results of mapping using geospatial technology. The method used is Asset-Based Community Development (ABCD), which focuses on community empowerment through the identification and utilization of local assets, such as natural resources, individual skills, and social networks, to improve social and economic conditions sustainably. The findings show that the socio-economic conditions of the community include an even distribution of agricultural land in each hamlet, adequate distribution of road networks, and fairly good infrastructure. Most of the community are elementary school graduates, with farmers as the most common occupation. The village's main potential lies in the agricultural sector, which produces durian and cassava processed products. However, there are problems such as declining quality and production of durian, lack of innovation and branding of MSME products, and limited marketing. Socialization and assistance to optimize village potential have also not been maximized. This finding shows the need for a more effective strategy to overcome these challenges and explore existing potential, especially durian.
Rincian Artikel
Referensi
Abimbola, T. (2010). Brand strategy as a paradigm for marketing competitiveness. Journal of Brand Management, 18(3), 177–179. https://doi.org/10.1057/bm.2010.48
Anggara, R., Mulyana, S., Gayatri, G., & Hafiar, H. (2024). Understanding the motivations of being Indonesian migrant workers. Cogent Social Sciences, 10(1), 2333968. https://doi.org/10.1080/23311886.2024.2333968
Aziz, N., Chowdhury, M., & Cooray, A. (2022). Why do people from wealthy countries migrate? European Journal of Political Economy, 73, 102156. https://doi.org/10.1016/j.ejpoleco.2021.102156
Baite, L., & Panda, B. (2025). Social and economic determinants of international migration: A study of Kuki migrants in Singapore. International Journal of Sociology and Social Policy, 45(9–10), 806–820. https://doi.org/10.1108/IJSSP-02-2025-0087
Gao, J., Cai, Y., Liu, Y., Wen, Q., Marcouiller, D. W., & Chen, J. (2022). Understanding the underutilization of rural housing land in China: A multi-level modeling approach. Journal of Rural Studies, 89, 73–81. https://doi.org/10.1016/j.jrurstud.2021.11.020
Gebresilasse, M. (2023). Rural roads, agricultural extension, and productivity. Journal of Development Economics, 162, 103048. https://doi.org/10.1016/j.jdeveco.2023.103048
Ghasempour Ganji, S. F., & Kazemi, A. (2024). Improving international brand performance: The implications of marketing capabilities, brand orientation and customer value cocreation. Journal of Product & Brand Management, 33(8), 1088–1100. https://doi.org/10.1108/JPBM-03-2023-4399
Green, G. P., & Haines, A. (2016). Asset Building & Community Development (Fourth Edition). SAGE Publication. https://doi.org/10.4135/9781483398631
Hidayat, Ar. R. T., Onitsuka, K., Sianipar, C. P. M., Basu, M., & Hoshino, S. (2023). To migrate or not to migrate: Internet use and migration intention among rural youth in developing countries (case of Malang, Indonesia). Digital Geography and Society, 4, 100052. https://doi.org/10.1016/j.diggeo.2023.100052
Hou, A., Song, Z., & Hui, E. C. M. (2025). Does interstate migration alter U.S. state-level income inequality? A paired origin-destination perspective. Habitat International, 163, 103436. https://doi.org/10.1016/j.habitatint.2025.103436
Jones, R. C., & Zannaras, G. (1978). The role of awareness space in urban residential preferences: A case study of Venezuelan youth. The Annals of Regional Science, 12(1), 36–52. https://doi.org/10.1007/BF01287493
Jung, S.-U., & Shegai, V. (2023). The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size. Sustainability, 15(7), 5711. https://doi.org/10.3390/su15075711
Kebede, H. A. (2024). Gains from market integration: Welfare effects of new rural roads in Ethiopia. Journal of Development Economics, 168, 103252. https://doi.org/10.1016/j.jdeveco.2024.103252
Kochanek, A., Generowicz, A., & Zacłona, T. (2025). The Role of Geographic Information Systems in Environmental Management and the Development of Renewable Energy Sources—A Review Approach. Energies, 18(17), 4740. https://doi.org/10.3390/en18174740
Latifah, S., Idris, M. H., Setiawan, B., Valentino, N., Hidayati, E., Putra, T. Z., Wijayanto, O. I., & Hadi, M. A. (2023). Pemetaan dan Pengembangan Data Desa Presisi Untuk Jalur Wisata Berbasis Mobile Webgis di Lingkar Geopark Rinjani. JMM (Jurnal Masyarakat Mandiri), 7(2), 1271. https://doi.org/10.31764/jmm.v7i2.13487
Mathie, A., & Cunningham, G. (2003). From Clients to Citizens: Asset-Based Community Development as a Strategy for Community-Driven Development. Development in Practice, 13(5), 474–486.
National Volunteer and Philanthropy Centre. (2021, February 25). A Guide To Asset-Based Community Development—National Volunteer And Philanthropy Centre. https://nvpc.org.sg/articles/asset-based-community-development/
Ramadhan, I., & Arfiani, I. (2024). Development of Geographic Information Systems in Mapping Village-Owned Enterprises in Sleman Regency. IJID (International Journal on Informatics for Development), 13(1), Article 1. https://doi.org/10.14421/ijid.2024.4513
Rigg, J. (2004). Southeast Asia. Routledge. https://doi.org/10.4324/9780203647240
Rigg, J., Phongsiri, M., Promphakping, B., Salamanca, A., & Sripun, M. (2020). Who will tend the farm? Interrogating the ageing Asian farmer. The Journal of Peasant Studies, 47(2), 306–325. https://doi.org/10.1080/03066150.2019.1572605
Saragih, J. R., Harahap, M. A. K., Sidabukke, S. H., Triastuti, Harmain, U., & Purba, J. H. (2025). Assessment of village accessibility and community mobility to enhance socioeconomic conditions of rural communities. Multidisciplinary Science Journal, 7(8), 2025465. https://doi.org/10.31893/multiscience.2025465
Scotch, M., Parmanto, B., Gadd, C. S., & Sharma, R. K. (2006). Exploring the role of GIS during community health assessment problem solving: Experiences of public health professionals. International Journal of Health Geographics, 5, 39. https://doi.org/10.1186/1476-072X-5-39
Shamdasani, Y. (2021). Rural road infrastructure & agricultural production: Evidence from India. Journal of Development Economics, 152, 102686. https://doi.org/10.1016/j.jdeveco.2021.102686
Shams, R., Chatterjee, S., & Chaudhuri, R. (2024). Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand. Journal of Business Research, 179, 114689. https://doi.org/10.1016/j.jbusres.2024.114689
Su, S., Pi, J., Xie, H., Cai, Z., & Weng, M. (2017). Community deprivation, walkability, and public health: Highlighting the social inequalities in land use planning for health promotion. Land Use Policy, 67, 315–326. https://doi.org/10.1016/j.landusepol.2017.06.005
Sujaka, T. T., Latif, K. A., Syahrir, M., Hammad, R., & Bukran. (2025). Optimalisasi Pemanfaatan Platform Digital dalam Merancang Identitas Produk dan Pemasaran Digital Madu Trigona Lebah Prawira Desa Sokong Lombok Utara. INCOME: Indonesian Journal of Community Service and Engagement, 4(4), 544–554. https://doi.org/10.56855/income.v4i4.1907
Tadele, G., & Gella, A. A. (2012). ‘A Last Resort and Often Not an Option at All’: Farming and Young People in Ethiopia. IDS Bulletin, 43(6), 33–43. https://doi.org/10.1111/j.1759-5436.2012.00377.x
Vinueza-Martinez, J., Correa-Peralta, M., Ramirez-Anormaliza, R., Franco Arias, O., & Vera Paredes, D. (2024). Geographic Information Systems (GISs) Based on WebGIS Architecture: Bibliometric Analysis of the Current Status and Research Trends. Sustainability, 16(15), 6439. https://doi.org/10.3390/su16156439
Wajdi, M. B. N., Ekaningsih, L. A. F., Rizal, H. S., S.a.p, R. S., & Fathurrohman, A. (2024). Asset-Based Community Development: : Engagement: Jurnal Pengabdian Kepada Masyarakat, 8(1). https://doi.org/10.29062/engagement.v8i1.1784
Wang, L., Huang, J., Cai, H., Liu, H., Lu, J., & Yang, L. (2019). A Study of the Socioeconomic Factors Influencing Migration in Russia. Sustainability, 11(6), 1650. https://doi.org/10.3390/su11061650
Wang, Y., Wang, B., & Yang, Q. (2025). The Urban–Rural Integration of Resources and Services Using Big Data: A Multifunctional Landscape Perspective. Sustainability, 17(22), 9934. https://doi.org/10.3390/su17229934
Weng, Q. (2009). Remote Sensing and GIS Integration: Theories, Methods, and Applications. McGraw-Hill Education.
White, B. (2012). Agriculture and the Generation Problem: Rural Youth, Employment and the Future of Farming. IDS Bulletin, 43(6), 9–19. https://doi.org/10.1111/j.1759-5436.2012.00375.x
Zulham, A., Sumaryanto, Wardono, B., Saptana, Permana, D., Pramoda, R., & Shafitri, N. (2025). Effect of rural road improvement on the main source of income changes: Evidence from brackishwater villages in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), 100452. https://doi.org/10.1016/j.joitmc.2024.100452